Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Retailers are lagging in bridging online and offline customer experiences.
The rising tide of mobile queries brought several search engine optimization (SEO) matters to a head in 2012.
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.