This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Women fell behind in all mobile purchase categories, except for health and beauty items.
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind, […]
via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the […]