Women fell behind in all mobile purchase categories, except for health and beauty items.
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Gadget Ownership By Generation [CHART]Rate this post via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report […]
Impact Of Online Channels On Retailers [CHART]Rate this post via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with […]