17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.
While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.
Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.
The push for omnichannel retailing is driving personalization in the real world.
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
There are a variety of factors accounting for the recent buzz surrounding beacons.