Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Globally, payments over mobile devices represented 23.3% of total online payments during Q3.
17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.
While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.
Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.
The push for omnichannel retailing is driving personalization in the real world.