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Mobile Payments

e-Strategy Trends’ continually updated collection of mobile payments trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Important vs Well-Executed Restaurant Technologies [TABLE]

Table: Important vs Well-Executed Restaurant Technology

In a February 2018 survey of US internet users and restaurant executives by BRP (Boston Retail Partners) and Windstream Enterprise, restaurant operators met consumer expectations on only two factors: contactless/mobile payment, for which 32% of consumers valued it and one-third of operators offered it, and Wi-Fi availability (44% both valued it and offered it).

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US Proximity Payment Users By Platform [CHART]

Chart: US Proximity Payment Users By Platform

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.

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