Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.
Of the 20 million mobile gamers in the UK, almost half were female.
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.
The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.
The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.
On Android, the Google Search app had the greatest number of average monthly unique users, followed by apps for Gmail, Facebook, Google Maps and YouTube.