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Home » Mobile Messaging

Generation V Tablet Activities [CHART]

Chart: Generation V Tablet Activities

Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.

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July 23, 2018 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Generation V, Generations, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Games, Video Marketing Tagged With: Chart, eBooks, Mobile Apps, Mobile Gaming, Mobile Messaging, Mobile Social, Mobile Video, Music Marketing, Statistics, Tablets, Video Chat

Snapchat-Only Users [CHART]

Chart: Snapchat-Only Users

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

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February 15, 2018 By David Erickson
Filed Under: Consumer Behavior, Generation V, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Chart, Facebook, Instagram, Mobile Apps, Mobile Messaging, Mobile Video, Smart Phones, Snapchat, Statistics, Twitter, Whatsapp, YouTube

Percentage Of Brands On Snapchat By Industry [TABLE]

Table: Percentage Of Brands On Snapchat By Industry

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

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January 22, 2018 By David Erickson
Filed Under: Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Apparel Marketing, Automotive Marketing, B2C Marketing, Beauty Marketing, Beverage Marketing, Consumer Electronics Marketing, Consumer Marketing, Fashion Marketing, Jewelry Marketing, Mobile Apps, Mobile Messaging, Mobile Video, Retail Marketing, Snapchat, Statistics, Table, Travel Marketing

Social Media Channels As News Sources [TABLE]

Table: Social Media Channels As News Sources

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

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December 25, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social News, Video Marketing, Visual Communications Tagged With: Blogging, Facebook, Instagram, LinkedIn, Media Consumptions, Mobile Messaging, Mobile Video, Reddit, Snapchat, Statistics, Table, Tumblr, Twitter, Whatsapp, YouTube

Data Generated Per Minute By Platform [INFOGRAPHIC]

Infographic: Volume Of Data Generated Per Minute By Platform

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute. 

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December 23, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Amazon, Animated Giphs, Attention Span, Big Data, Blogging, BuzzFeed, Cable Television, Giphy, Google, Infographic, Information Overload, Instagram, Keyword Research, LinkedIn, mCommerce, Memes, Mobile Messaging, Mobile Payments, Mobile Video, Music Streaming, Netflix, Short-Form Video, Skype, Snapchat, Spam, Spam Emails, Spotify, Statistics, Streaming Video, Television, Text Messaging, Transportation, Tumblr, Twitter, Uber, Venmo, Video Messaging, VOIP, Weather Channel, Wikipedia, YouTube

YouTube Statistics, 2017 [INFOGRAPHIC]

Infogaphic: 2017 YouTube Statistics

This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.

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October 22, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Demographics, Social Media Marketing, Technographics, Video Marketing Tagged With: Activism, Automotive Marketing, Blogging, Comedy, Education, Entertainment Marketing, Event Marketing, Facebook, Gaming, Gender, Hospitality Marketing, How To Videos, Infographic, Instagram, Journalism, Men, Mobile Messaging, Mobile Video, Music Marketing, Nonprofit Marketing, Politics, Snapchat, Social Video, Sports Marketing, Statistics, Television Marketing, Travel Marketing, Twitter, Video Game Marketing, Wechat, Whatsapp, Women, YouTube

Top Channels For Female Social Influencers [CHART]

Chart: Top Channels For Female Social Influencers

Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.

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October 21, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Demographics, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Blogging, Chart, Facebook, Gender, Influencer Marketing, Instagram, Mobile Messaging, Mobile Video, Pinterest, Short-Form Video, Snapchat, Statistics, Twitter, Women, YouTube

Social Media Demographics By Channel [CHART]

Chart: Social Media Demographics By Channel

There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.

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September 15, 2017 By David Erickson
Filed Under: B2B Marketing, Baby Boomers, Consumer Behavior, Demographics, Ethnic Marketing, Generation X, Generations, Media Consumption, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Technographics, Video Marketing, Visual Communications Tagged With: Chart, Education Level, Facebook, Gender, Instagram, LinkedIn, Men, Mobile Media, Mobile Messaging, Mobile Video, Snapchat, Statistics, Twitter, Women, YouTube

Social Media As A News Gateway [CHART]

Chart: Social Media News Gateway

Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.

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September 14, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Media Consumption, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Blogging, Chart, Facebook, Instagram, LinkedIn, Mobile Messaging, Mobile Social, Mobile Video, Reddit, Snapchat, Statistics, Tumblr, Twitter, Whatsapp, YouTube

Budgeting For Digital Marketing Trends [INFOGRAPHIC]

Infographic: Budgeting For Digital Marketing Trends

This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.

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June 17, 2017 By David Erickson
Filed Under: Advertising, Analytics, B2B Marketing, Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Marketing Budgets, Media Consumption, Mobile Behavior, Online Behavior, Social Media Marketing, Video Marketing Tagged With: B2C Marketing, Big Data, Content Analysis, Content Audits, Data Quality, Facebook Messenger, Infographic, Lead Generation, Live Streaming, Live Streaming Video, Marketing Automation, Mobile Apps, Mobile Messaging, Segmentation, Short-Form Video, Snapchat, Statistics, Video Streaming, Web Analytics, Whatsapp

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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