Mobile Messaging

Snapchat-Only Users [CHART]

Chart: Snapchat-Only Users

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

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Percentage Of Brands On Snapchat By Industry [TABLE]

Table: Percentage Of Brands On Snapchat By Industry

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

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