The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
About 5.6 million more people have gotten on board with WhatsApp.
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.