Mobile Messaging Archives - e-Strategy Marketing Trends

Snapchat-Only Users [CHART]

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

Percentage Of Brands On Snapchat By Industry [TABLE]

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

Social Media Channels As News Sources [TABLE]

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

Data Generated Per Minute By Platform [INFOGRAPHIC]

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.

YouTube Statistics, 2017 [INFOGRAPHIC]

This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.

Top Channels For Female Social Influencers [CHART]

Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.

Social Media Demographics By Channel [CHART]

There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.