Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.
Of the 20 million mobile gamers in the UK, almost half were female.
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
Games claimed 41.2% of all Google Play device installs, compared with 7.6% for second-place communication.
When it comes to time spent using the mobile internet, apps continue to grab an overwhelming majority of US consumers’ time.
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.
Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.
Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.