Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
eMarketer expects download fees to account for a shrinking share of the total beginning in 2013.
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
SongPop works kind of like a modern version of Name That Tune.
Mobile Gamers By Generation [CHART]Rate this post via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a […]
American Mobile Gamers, 2010-2016 [CHART]Rate this post via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership […]