Mobile Email Trends & Statistics

Millennials’ Top Mobile Phone Activities, November 2015 [CHART]

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.

Marketing Email Click Share By Industry, Q2 2015 [TABLE]

On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.

Marketing Email Open Share By Industry, Q2 2015 [TABLE]

Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,

Email Click-To-Open Rates, 2013-2015 [CHART]

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.

Smart Phone Activities By Generation, July 2015 [CHART]

The only activity of those identified for which smartphones are the primary device is social media use.

How Often People Check Email, August 2015 [CHART]

A significant share of consumers are actively checking their email accounts throughout the day.

Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.

TV Multitasking By Generation, April 2015 [TABLE]

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

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