Mobile Email Trends & Statistics

Email Click-To-Open Rates, 2013-2015 [CHART]

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.

Smart Phone Activities By Generation, July 2015 [CHART]

The only activity of those identified for which smartphones are the primary device is social media use.

How Often People Check Email, August 2015 [CHART]

A significant share of consumers are actively checking their email accounts throughout the day.

Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.

TV Multitasking By Generation, April 2015 [TABLE]

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

Email CTO Rates, Q4 2014 [CHART]

Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.

Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]

When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.

Email Engagement By Device Type, December 2014 [CHART]

PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.

Publishers & Mobile Email Optimization, September 2014 [CHART]

One-third of publishers said that mobile email optimization was a challenge.

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