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You are here: Home / Archives for Mobile Email

Millennials’ Top Mobile Phone Activities, November 2015 [CHART]

Millennials’ Top Mobile Phone Activities, November 2015 [CHART]

Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.

January 22, 2016 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: Chart, Mobile Behavior, Mobile Email, Mobile Social, Mobile Video, Smart Phones, Statistics, Text Messaging, Visual Communications

Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

Types Of Mobile Phone Internet Traffic, 2013-2015 [CHART]

Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.

December 3, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Chart, Mobile Advertising, Mobile Behavior, Mobile Email, Mobile Search, Mobile SEO, Mobile Social, Search Engine Optimzation, Smart Phones, Statistics, Tablets

Marketing Email Click Share By Industry, Q2 2015 [TABLE]

Marketing Email Click Share By Industry, Q2 2015 [TABLE]

On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.

November 25, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: Benchmarks, Desktops, Email Benchmarks, Entertainment Marketing, Media Marketing, Mobile Behavior, Mobile Email, Retail Marketing, Smart Phones, Statistics, Table, Tablets, Travel Marketing

Marketing Email Open Share By Industry, Q2 2015 [TABLE]

Marketing Email Open Share By Industry, Q2 2015 [TABLE]

Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,

November 25, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Online Behavior Tagged With: Benchmarks, Desktop, Email Benchmarks, Entertainment Marketing, Media Marketing, Mobile Behavior, Mobile Email, Retail Marketing, Smart Phones, Statistics, Table, Tablets, Travel Marketing

Email Click-To-Open Rates, 2013-2015 [CHART]

Email Click-To-Open Rates, 2013-2015 [CHART]

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.

November 4, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: Chart, Click-To-Open Rates, Email Metrics, Mobile Behavior, Mobile Email, Statistics

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

Customer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]

Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.

October 14, 2015 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Email Marketing, Local Internet Marketing, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics Tagged With: Android, Chart, Dayparting, Geo-Targeting, iOS, Mobile Behavior, Mobile Email, Mobile Social, Smart Phones, Statistics, Text Messaging

Smart Phone Activities By Generation, July 2015 [CHART]

Smart Phone Activities By Generation, July 2015 [CHART]

The only activity of those identified for which smartphones are the primary device is social media use.

September 30, 2015 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, eCommerce, Email Marketing, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Silent Generation, Social Media Marketing, Technographics Tagged With: Chart, mCommerce, Mobile Behavior, Mobile Email, Mobile Shopping, Mobile Social, Retail Marketing, Shopping, Smart Phones, Statistics

How Often People Check Email, August 2015 [CHART]

How Often People Check Email, August 2015 [CHART]

A significant share of consumers are actively checking their email accounts throughout the day.

August 10, 2015 By David Erickson
Filed Under: Advertising, Consumer Behavior, Email Marketing, Online Behavior Tagged With: Chart, Consumer Behavior, Mobile Email, Statistics

Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]

43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.

June 29, 2015 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: CPG Marketing, Entertainment Marketing, Mobile Behavior, Mobile Email, News Marketing, Smart Phones, Statistics, Table, Tablets, Travel Marketing

TV Multitasking By Generation, April 2015 [TABLE]

TV Multitasking By Generation, April 2015 [TABLE]

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

June 25, 2015 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, eCommerce, Email Marketing, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Silent Generation, Social Media Marketing, Web Development Tagged With: Entertainment Marketing, eTailing, Mobile Behavior, Mobile Email, Mobile Shopping, Mobile Social, Multitasking, Retail Marketing, Shopping, Social TV, Statistics, Table, Television, Text Messaging, Twitter, Video Games

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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