Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
The only activity of those identified for which smartphones are the primary device is social media use.
A significant share of consumers are actively checking their email accounts throughout the day.
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.