The only activity of those identified for which smartphones are the primary device is social media use.
A significant share of consumers are actively checking their email accounts throughout the day.
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
One-third of publishers said that mobile email optimization was a challenge.
List growth was the most common hurdle, cited by the majority of respondents.
54% of fans accessed NFL content on their mobile devices.