Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.