The most commonly used email campaign types aren’t always the most effective.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.