Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls.
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
This infographic by Litmus takes a look at the market share among email clients.
Which of the following email campaign elements do you routinely test to optimize performance?
65% of B2B marketers are using targeted email messaging.
Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.