Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
This infographic by Litmus takes a look at the market share among email clients.
Which of the following email campaign elements do you routinely test to optimize performance?
65% of B2B marketers are using targeted email messaging.
Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.
Mobile Retail Email Opens In Detail [CHART]Rate this post via marketingcharts.com Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers […]