Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Many people look to social media for their news consumption. This chart shows where.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic by Campaigner illustrates tips to optimize your email open rates.
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Compared to a year earlier, mobile’s role was more prominent across several metrics.