57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Compared to a year earlier, mobile’s role was more prominent across several metrics.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
The most commonly used email campaign types aren’t always the most effective.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.