e-Strategy Trends’ continually updated collection of mobile email trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.Read More
Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.Read More
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.Read More