This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
On social, Millennials learn about products through peer activity.
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Adult tablet users are more likely than adult smartphone users to redeem mobile coupons.
By 2016, 44.5% of marketers are expected to offer mobile coupons.