![Cell-Phone Only Households [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/cell-phone-only-households-150x150.png)
American households are continuing to abandon their landlines and go wireless-only.
Email Innovation [CHART]
![Email Innovation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Email-Innovation-150x150.png)
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Budgeting For Digital Marketing Trends [INFOGRAPHIC]
![Budgeting For Digital Marketing Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Budgeting-For-Digital-Marketing-Trends-Infographic-150x150.jpg)
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Voice-Activated Digital Assistant Adoption [CHART]
![Voice-Activated Digital Assistant Adoption [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Voice-Activated-Digital-Assistant-Adoption-150x150.png)
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Autonomous Driving Activities [CHART]
![Autonomous Driving Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Autonomous-Driving-Activities-150x150.gif)
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
Snapchat Users By Age [CHART]
![Snapchat Users By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Snapchat-Users-By-Age-150x150.gif)
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Average Time Spent Per Day With Major Media [CHART]
![Average Time Spent Per Day With Major Media [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Average-Daily-Time-With-Media-150x150.gif)
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Devices Through Which People Watch TV [CHART]
![Devices Through Which People Watch TV [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Devices-For-Watching-TV-150x150.gif)
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Newspaper Readership By Platform [CHART]
![Newspaper Readership By Platform [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Newspaper-Readership-by-Platform-150x150.png)
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Frequency Of Snapchat Use By Age [TABLE]
![Frequency Of Snapchat Use By Age [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Frequency-Snapchat-Use-by-Age-150x150.gif)
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
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