Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Among the media categories for which eMarketer gauges time spent, there aren’t any anticipated to see double-digit increases or decreases next year. (Mobile video comes closest, with an 8.7% rise expected.) Overall, time spent with digital media is expected to grow a modest 3.5%.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
This infographic illustrates how state-by-state iPhone usage rates correlates with education level and population density. Read more at Chitka.
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Many people use another device, primarily a smartphone, while simultaneously watching TV.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.