Mobile Behavior Trends & Statistics

Top 10 Countries By Mobile Facebook Users, 2013-2018 [TABLE]

Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.

Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.

More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

63% of US internet users said debit and credit cards would be their primary method of payment in 2015.

Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.

33% said they used mobile sites and apps with about the same frequency.

68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.

Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .