![Millennials Don’t Care About Privacy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/Information-Millennials-Are-Comfortable-Sharing-150x150.jpg)
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Most Popular Apps For 18-34 Year-Olds [CHART]
![Most Popular Apps For 18-34 Year-Olds [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Most-Popular-Apps-18-34-Year-Olds-150x150.png)
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Mobile Search Eclipses Desktop Search [INFOGRAPHIC]
![Mobile Search Eclipses Desktop Search [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Mobile-vs-Desktop-Search-Traffic-150x150.jpeg)
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Millennials’ Frequency Of Podcast Listening [CHART]
![Millennials’ Frequency Of Podcast Listening [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Millennials-Frequency-Podcast-Listening-150x150.jpg)
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
Frequency Of Millennials’ Snapchat Use [TABLE]
![Frequency Of Millennials’ Snapchat Use [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/frequency-of-millennials-snapchat-use-150x150.gif)
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
US P2P Mobile Payment Users, 2016-2020 [CHART]
![US P2P Mobile Payment Users, 2016-2020 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/US-P2P-Mobile-Payment-Users-150x150.gif)
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
Attitudes Toward Using Video With VR [CHART]
![Attitudes Toward Using Video With VR [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Attitudes-Toward-Using-Video-With-VR-150x150.gif)
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
Frequency Of Smartphone Voice Input Use [CHART]
![Frequency Of Smartphone Voice Input Use [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/frequency-of-smartphone-voice-input-use-150x150.gif)
US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.
Email Is The Most Important Piece Of B2C Data [CHART]
![Email Is The Most Important Piece Of B2C Data [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Most-Valuable-B2C-Customer-Identification-Data-150x150.png)
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]
![Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/top-referrers-of-mobile-traffic-after-facebook-google-150x150.png)
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
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