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You are here: Home / Archives for Mobile Behavior

Paid Search Clicks From Smartphones, 2014-2017 [CHART]

Paid Search Clicks From Smartphones, 2014-2017 [CHART]

Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.

April 17, 2018 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Marketing, Online Behavior, Search Engine Marketing Tagged With: Bing, Chart, Google, Mobile Advertising, Mobile Behavior, Mobile Search, Search Engine Advertising, Statistics, Yahoo

Americans’ Internet Access By Type, 2012 vs 2017

Americans’ Internet Access By Type, 2012 vs 2017

Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is changing.

March 17, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Broadband, Chart, Internet Access, Mobile Behavior, Mobile Internet, Smart Phones, Statistics

Instagram User Penetration, 2016-2021 [CHART]

Instagram User Penetration, 2016-2021 [CHART]

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

March 16, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chart, Instagram, Market Penetration, Mobile Behavior, Mobile Social, Mobile Video, Photo Marketing, Podcast, Statistics, Visual Communications

Voice Activated Digital Assistant Users By Generation [CHART]

Voice Activated Digital Assistant Users By Generation [CHART]

And users of such services are expected to skew young. This year, for example, nearly half of voice-enabled digital assistant users will be millennials, eMarketer estimates.

March 15, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Digital Assistants, Mobile Behavior, Statistics, Voice Activation

US Smartwatch Users, 2016-2021 [CHART]

US Smartwatch Users, 2016-2021 [CHART]

In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.

March 13, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Consumer Behavior, Mobile Behavior, Smartwatches, Statistics, Wearables

Mobile Web Ads Ranked From Not-So-Horrible To Worst [CHART]

Mobile Web Ads Ranked From Not-So-Horrible To Worst [CHART]

Based on surveys of 25,000 internet users in North America and Europe conducted by the Coalition (though namely by Google), roughly 85 percent of mobile users surveyed said they found anchor ads only a little annoying or not annoying at all.

March 1, 2018 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Marketing, Online Behavior, Web Development Tagged With: Advertising Standards, Banner Advertising, Chart, Coalition for Better Ads, Consumer Attitudes, Display Advertising, Internet Advertising, Mobile Advertising, Mobile Behavior, Statistics, Video Advertising

Google vs Facebook Referral Traffic, 2017 [CHART]

Google vs Facebook Referral Traffic, 2017 [CHART]

This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).

February 28, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Accelerated Mobile Pages, Chart, Facebook, Facebook Instant Articles, Google, Google AMP, Instant Pages, Mobile Behavior, Mobile Search, Referral Traffic, Search Engine Optimization, Social Media Optimization, Statistics, Website Marketing

Snapchat-Only Users [CHART]

Snapchat-Only Users [CHART]

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

February 15, 2018 By David Erickson
Filed Under: Consumer Behavior, Generation V, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Chart, Facebook, Instagram, Mobile Apps, Mobile Behavior, Mobile Messaging, Mobile Video, Smart Phones, Snapchat, Statistics, Twitter, Whatsapp, YouTube

Mobile Share Of eCommerce Spending By Category [CHART]

Mobile Share Of eCommerce Spending By Category [CHART]

Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017. That’s up from 20% share in the year-earlier period, as mobile commerce growth (+40% year-over-year) continues to far outpace desktop e-commerce spending increases (+17%).

February 12, 2018 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Online Behavior Tagged With: Chart, Consumer Spending, mCommerce, Mobile Behavior, Mobile Commerce, Statistics

Time Spent With Social Media By Generation & Device [CHART]

Time Spent With Social Media By Generation & Device [CHART]

It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.

February 5, 2018 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics Tagged With: Chart, Laptops, Mobile Behavior, Mobile Social, Smart Phones, Statistics, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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