Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Some 36% of US adults own a smartphone, computer and tablet.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.