Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Marketers’ Plans For Improving The Customer Experience, January 2015 [CHART]
Importance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Mobile Buyers As A Percent Of Mobile Shopper, 2013-2019 [TABLE]
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
Why Small Business Owners Won’t Adopt Mobile Payments, December 2014 [CHART]
SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.
How Small Business Owners Believe Mobile Payments Will Affect Them, December 2014 [CHART]
Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.
Share Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Mobile Users’ In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
US Text Messaging Revenues, 2014-2018 [CHART]
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Global Text Message Traffic By Region, 2004-2014 [TABLE]
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
Age At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]
Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.
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