![Multiscreen Behavior [PODCAST]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Deloitte-TV-Multitasking-Behavior-by-Generation-Mar2016-150x150.png)
A podcast about multiscreen behavior and 10 charts about multitainment.
Mobile vs Tablet Travel Bookings [CHART]
![Mobile vs Tablet Travel Bookings [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/211253-150x150.gif)
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Average Minutes Visitors Spent On News Sites, Mobile vs Desktop [CHART]
![Average Minutes Visitors Spent On News Sites, Mobile vs Desktop [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Figure-1-web-150x150.png)
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
Most Popular Mobile App Types [CHART]
![Most Popular Mobile App Types [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Deloitte-US-Consumers-Most-Frequently-Used-Mobile-App-Types-Apr2016-150x150.png)
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Most Effective Types Of Email Campaigns [CHART]
![Most Effective Types Of Email Campaigns [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Salesforce-Top-Perceived-Email-Campaign-Types-Apr2016-150x150.png)
The most commonly used email campaign types aren’t always the most effective.
Email Opens By Device, 2011-2016 [CHART]
![Email Opens By Device, 2011-2016 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Screen_Shot_2016-03-15_at_14.57.50-150x150.png)
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Snapchat Growth, 2014-2020 [CHART]
![Snapchat Growth, 2014-2020 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/211311-150x150.gif)
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Top New App Discovery Methods [CHART]
![Top New App Discovery Methods [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Download_search-vs-direct-150x150.png)
App store search accounts for more than 67% of actual new app discovery.
Average Daily Video Consumption By Device [CHART]
![Average Daily Video Consumption By Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/207867-150x150.gif)
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
5 Most Popular Wearable Devices [CHART]
![5 Most Popular Wearable Devices [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/210291-150x150.gif)
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
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