The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
American households are continuing to abandon their landlines and go wireless-only.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.