Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
By the end of this year, there will be more than 6 million virtual reality users worldwide.
This year, Americans will spend more than half of their social networking time on Facebook.
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.