The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
About 5.6 million more people have gotten on board with WhatsApp.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
More than half of internet users are addicted to their digital devices—and it’s most common among younger users.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Mobile users spend the majority of their app time with their single favorite one.