In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
App store search accounts for more than 67% of actual new app discovery.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Generally, internet users want a convenient and secure mobile experience.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.