Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Generally, internet users want a convenient and secure mobile experience.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
By the end of this year, there will be more than 6 million virtual reality users worldwide.