The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
For some activities, mobile users have a clear preference about app vs. browser usage.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
More than half of US millennial smartphone users have deposited a check by taking a picture of it.