Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
The only activity of those identified for which smartphones are the primary device is social media use.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.