Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
A podcast about multiscreen behavior and 10 charts about multitainment.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
The most commonly used email campaign types aren’t always the most effective.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
App store search accounts for more than 67% of actual new app discovery.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.