Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.