Frequency US Students’ Technology Use For Schoolwork By Device, February 2014 [TABLE]

Table - Frequency US Students

60% of child and teen internet users turned to a tablet for schoolwork.

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Influential Ad Channels Over Parents’ In-Store CPG Decisions, September 2014 [CHART]

Chart - Influential Ad Channels Over Parents

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Consumers Response To Irrelevant Brand Messages, September 2014 [CHART]

Chart - Consumers Response To Irrelevant Brand Messages

Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Health-Related Content Mobile Moms Track, July 2014 [TABLE]

Table - Health-Related Content Mobile Moms Track

Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.

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