The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Most US internet users have adopted emojis, at least enough to use them once in a while.