WiFi Users By Carrier [CHART]Rate this post via marketingcharts.com iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors in March, Jumptap found that iPhone users were 66% more likely […]
Mutlitainment: Frequency Of Smart Phone & Television Use In Europe & America [CHART]Rate this post via paidcontent.org In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking […]
Multitainment: Frequency Of Tablets & TV Use In Europe & America [CHART]Rate this post via paidcontent.org There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while […]
Millennials Switch Media 27 Times An Hour [STUDY]Rate this post via c-e.com A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s […]
How data hungry is your phone?
Tablet Use Frequency By Activity [CHART]Rate this post via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.
Garden plants sold at Home Depot have QR codes on each plant tag that enable customers to check out, for example, whether the plant needs frequent watering.