Frequency With Which Millennials Use Businesses’ Mobile Sites, June 2014 [CHART]

Chart - Frequency With Which Millennials Use Businesses

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

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Millennials’ Attitudes Toward Mobile Devices, June 2014 [CHART]

Chart - Millennials

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

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Consumers Text Messaging With Brands, September 2014 [CHART]

Chart - Consumers Text Messaging With Brands

2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.

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Change In Interaction With LGBT Media, June 2014 [TABLE]

Table - Change In Interaction With LGBT Media

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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Types Of Videos Mothers Watch On Their Phones, July 2014 [CHART]

Chart - Types Of Videos Mothers Watch On Their Phones

Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.

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