B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
American households are continuing to abandon their landlines and go wireless-only.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.