On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.