Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Most Popular Streaming Video Devices, August 2014 [CHART]

Chart - Most Popular Streaming Video Devices

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.

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When People Check Their Smart Phones, June 2014 [TABLE]

Table - When People Check Their Smart Phones

US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.

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College Students’ Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

Chart - College Students

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students’ Daily Use Of Social Networks By Site, July 2014 [CHART]

Chart - College Students

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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