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Home » Mobile Apps

Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]

via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions for iOS and Android devices in a study. In Q1 2012, […]

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June 6, 2012 By David Erickson
Filed Under: International, Mobile Behavior, Mobile Marketing, Online Behavior, Uncategorized, Video Games Tagged With: Chart, Gaming, Mobile, Mobile Apps, Mobile Gaming, Statistics

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices shifted between July […]

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June 1, 2012 By David Erickson
Filed Under: Mobile Advertising, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Uncategorized, Video Marketing Tagged With: Chart, eTailing, Mobile, Mobile Apps, Retail Marketing, Statistics

81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]

via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income of at least $150,000. According to the report, 60% of these wealthy Americans […]

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May 11, 2012 By David Erickson
Filed Under: Mobile Behavior, Mobile Marketing, Online Behavior, Uncategorized Tagged With: Affluents, Chart, Mobile, Mobile Apps, Smart Phones, Statistics

Mobile Content Use [CHART]

via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by […]

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May 4, 2012 By David Erickson
Filed Under: Content Marketing, Mobile Behavior, Mobile Marketing, Uncategorized Tagged With: Chart, Mobile, Mobile Apps, Mobile Gaming, Music, Music Marketing, Social Media, Statistics, Text Message Marketing

Majority Of QR Code Scanners Did Nothing With Information [CHART]

57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.

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January 5, 2012 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Mobile Apps, QR Codes, Scanning, Statistics

30% Don’t Know What QR Codes Are [CHART]

A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.

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October 10, 2011 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, GI Generation, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation, Technographics Tagged With: Chart, Mobile Apps, QR Codes, Scanning, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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