Mobile Apps
e-Strategy Trends’ continually updated collection of mobile app trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Mobile Marketing Tactics Adoption [CHART]
via marketingcharts.com Almost 9 in 10 global marketers either have a mobile site or a mobile application or plan to employ one in the future, according to an IBM study released in June 2012. Yet, only 1 in 5 currently run mobile marketing tactics as part of integrated campaigns, with the remainder running their mobile…
Read MorePerceived Risks vs. Benefits Of Location-Based Services [CHART]
via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not.…
Read MoreMobile Content Use, January 2012 & April 2012 [CHART]
via marketingcharts.com During the three-month average ending April 2012, 33.1% of US mobile subscribers played games on their mobile device, up about 4% from 31.8% during the three-month average ending January 2012, according to comScore Mobile Metrix data. comScore figures indicate that other mobile activities also saw an increase in subscriber engagement from the prior…
Read MoreTop 12 Mobile Strategies [CHART]
via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose the latter. These marketers appear to be…
Read MoreGlobal Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]
via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions for iOS and Android devices in a study. In Q1 2012,…
Read MoreWhere Mobile Ads Are Noticed By Smart Phone Owners [CHART]
via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices shifted between July…
Read More81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]
via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income of at least $150,000. According to the report, 60% of these wealthy Americans…
Read MoreMobile Content Use [CHART]
via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by…
Read MoreMajority Of QR Code Scanners Did Nothing With Information [CHART]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
Read More30% Don’t Know What QR Codes Are [CHART]
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.
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