via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions for iOS and Android devices in a study. In Q1 2012, […]
via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices shifted between July […]
via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income of at least $150,000. According to the report, 60% of these wealthy Americans […]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.