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You are here: Home / Archives for Mobile Apps

Top 12 Mobile Strategies [CHART]

Top 12 Mobile Strategies [CHART]

Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]

June 7, 2012 By David Erickson
Filed Under: Advertising, Location-Based Services, Mobile Marketing, Uncategorized, Video Marketing, Web Development Tagged With: Chart, LBS, Mobile, Mobile Advertising, Mobile Apps, Mobile Strategies, Mobile Websites, Statistics, Strategic Communications, Video Streaming

Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]

Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]

Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions […]

June 6, 2012 By David Erickson
Filed Under: International, Mobile Marketing, Online Behavior, Uncategorized Tagged With: Chart, Gaming, Mobile, Mobile Apps, Mobile Behavior, Mobile Gaming, Statistics, Video Games

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]Rate this post via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, […]

June 1, 2012 By David Erickson
Filed Under: Mobile Marketing, Online Behavior, Uncategorized, Video Marketing Tagged With: Chart, eTailing, Mobile, Mobile Advertising, Mobile Apps, Mobile Behavior, Mobile Search, Retail Marketing, Statistics

81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]

81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]

81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]Rate this post via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income […]

May 11, 2012 By David Erickson
Filed Under: Mobile Marketing, Online Behavior, Uncategorized Tagged With: Affluents, Chart, Mobile, Mobile Apps, Mobile Behavior, Smart Phones, Statistics

Mobile Content Use [CHART]

Mobile Content Use [CHART]

Mobile Content Use [CHART]Rate this post via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration […]

May 4, 2012 By David Erickson
Filed Under: Content Marketing, Mobile Marketing, Uncategorized Tagged With: Chart, Mobile, Mobile Apps, Mobile Behavior, Mobile Gaming, Music, Music Marketing, Social Media, Statistics, Text Message Marketing

Majority Of QR Code Scanners Did Nothing With Information [CHART]

Majority Of QR Code Scanners Did Nothing With Information [CHART]

57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.

January 5, 2012 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Consumer Attitudes, Mobile Apps, Mobile Behavior, QR Codes, Scanning, Statistics

30% Don’t Know What QR Codes Are [CHART]

30% Don’t Know What QR Codes Are [CHART]

A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.

October 10, 2011 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, GI Generation, Millennials, Mobile Marketing, Online Behavior, Silent Generation, Technographics Tagged With: Chart, Mobile Apps, Mobile Behavior, QR Codes, Scanning, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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