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Top 12 Mobile Strategies [CHART]

Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]

Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]

Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions […]

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]Rate this post via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, […]

81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]

81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]Rate this post via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income […]

Mobile Content Use [CHART]

Mobile Content Use [CHART]Rate this post via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration […]