![Top Mobile Phone Features In India [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/139597-150x150.gif)
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Channel Integration [CHART]
![Channel Integration [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/econsultancy-channel-integration-june2012-150x150.png)
Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).
Time Spent With Mobile Apps By App Ranking
Overall, the top 50 apps ate up 58% of US users’ app time, Nielsen determined.
Time Spend With Mobile Apps vs Mobile Web [CHART]
![Time Spend With Mobile Apps vs Mobile Web [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/140941-150x150.gif)
According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier.
The Data Minute [INFOGRAPHIC]
![The Data Minute [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/06/Data-A-Minute-Infographic-150x150.jpg)
DOMO created this infographic to illustrate how much data is created every minute.
Types Of Mobile Marketing Currently Used Globally [CHART]
![Types Of Mobile Marketing Currently Used Globally [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/140832-150x150.gif)
Types Of Mobile Marketing Currently Used Globally [CHART]Rate this post Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they […]
Mobile Marketing Tactics Adoption [CHART]
![Mobile Marketing Tactics Adoption [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_silEI.png.scaled500-150x150.png)
Mobile Marketing Tactics Adoption [CHART]Rate this post via marketingcharts.com Almost 9 in 10 global marketers either have a mobile site or a mobile application or plan to employ one in the future, according to an IBM study released in June 2012. Yet, only 1 in 5 currently run mobile marketing tactics as part of integrated […]
Perceived Risks vs. Benefits Of Location-Based Services [CHART]
![Perceived Risks vs. Benefits Of Location-Based Services [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_GegIc.gif.scaled500-150x150.gif)
Perceived Risks vs. Benefits Of Location-Based Services [CHART]Rate this post via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had […]
Mobile Content Use, January 2012 & April 2012 [CHART]
![Mobile Content Use, January 2012 & April 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_rElED.jpg.scaled500-150x150.jpg)
Mobile Content Use, January 2012 & April 2012 [CHART]Rate this post via marketingcharts.com During the three-month average ending April 2012, 33.1% of US mobile subscribers played games on their mobile device, up about 4% from 31.8% during the three-month average ending January 2012, according to comScore Mobile Metrix data. comScore figures indicate that other mobile […]
Top 12 Mobile Strategies [CHART]
![Top 12 Mobile Strategies [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_irikD.jpg.scaled500-150x150.jpg)
Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]