Mobile Marketing Tactics Adoption [CHART]Rate this post via marketingcharts.com Almost 9 in 10 global marketers either have a mobile site or a mobile application or plan to employ one in the future, according to an IBM study released in June 2012. Yet, only 1 in 5 currently run mobile marketing tactics as part of integrated […]
Perceived Risks vs. Benefits Of Location-Based Services [CHART]Rate this post via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had […]
Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]
Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions […]
Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]Rate this post via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, […]
81% Of Affluent Smart Phone Owners Have Downloaded An App [CHART]Rate this post via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income […]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.