Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
SongPop works kind of like a modern version of Name That Tune.
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
Internet sites remain the preferred digital channel for shoppers across most phases of the online shopping journey.