In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.
Smart phone users worldwide were expected to download about 36 billion apps in 2012.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
Infographic Labs created this infographic to illustrate the benefits of using Google+.
Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.