47% of American smart phone owners used a mobile shopping app in June 2012.
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Among the top 15 apps, 12 have a social and/or local component.
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.
USBundles.com created this infographic to illustrate how social media sites make money.
In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.
Smart phone users worldwide were expected to download about 36 billion apps in 2012.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.