Lab 42 created this infographic to explain the types of technology people use when they travel.
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
47% of American smart phone owners used a mobile shopping app in June 2012.
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Among the top 15 apps, 12 have a social and/or local component.
According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.