Rate this post via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% […]
Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose the latter. These marketers […]
Rate this post via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions for iOS and Android devices in a study. […]
Rate this post via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices […]
Rate this post via emarketer.com Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of US consumers with an annual income of at least $150,000. According to the report, 60% of […]
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase.
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work.