Posts Tagged ‘Mobile Apps’
Conversion Rates For Mobile App Promotion Banner Ads By OS & App Category, Q2 2013 [TABLE]
Software apps had the highest conversion rates for banner ads on both Android devices and those running iOS.
Read MoreConversion Rates For Mobile App Promotion Ads By Format & OS, Q2 2013 [CHART]
Interstitials advertising mobile apps garner a conversion rate of just over 3% on devices running Google’s Android operating system.
Read MoreBarcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]
During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.
Read MoreSocial Media Sites Used To Distribute B2C Content, 2012 & 2013 [TABLE]
Facebook was the most popular platform this year, used by 89% of B2C marketers.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreMobile Retail Growth, October 2013 [TABLE]
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.
Read MoreMobile Shopping Activities, October 2013 [TABLE]
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
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