Mobile Apps

e-Strategy Trends’ continually updated collection of mobile app trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Grocery Store Omnichannel Services [TABLE]

Chart: Grocery Store Omnichannel Services

Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.

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Top Technologies For Improving The Customer Experience [CHART]

Technologies For Improving Customer Experience

A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.

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Snapchat-Only Users [CHART]

Chart: Snapchat-Only Users

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

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Percentage Of Brands On Snapchat By Industry [TABLE]

Table: Percentage Of Brands On Snapchat By Industry

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

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