New data suggests that females are playing mobile games at a higher frequency than males in the US.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
Many people look to social media for their news consumption. This chart shows where.
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.