Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.