Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.