About 5.6 million more people have gotten on board with WhatsApp.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Mobile users spend the majority of their app time with their single favorite one.
Convenience, security and speed are the most important elements of a good mobile experience.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.