Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Instagram and Kik are the messaging applications that young teens are most apt to often use.