Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.