Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
More than 7 in 10 US SMBs are buying some type of digital services today.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
African-Americans use more apps on average than any other race or ethnicity.