Frequency With Which Millennials Use Businesses’ Mobile Sites, June 2014 [CHART]

Chart - Frequency With Which Millennials Use Businesses

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

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Millennials’ Attitudes Toward Mobile Devices, June 2014 [CHART]

Chart - Millennials

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

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Change In Interaction With LGBT Media, June 2014 [TABLE]

Table - Change In Interaction With LGBT Media

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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Mobile App Consumption Increases By Category, 2013-2014 [CHART]

Chart - Mobile App Consumption Increases By Category

The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.

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US LGBT Media Consumption By Age, September 2014 [TABLE]

Table - US LGBT Media Consumption By Age

LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.

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Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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