Mobile Apps
e-Strategy Trends’ continually updated collection of mobile app trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Mobile Advertising [INFOGRAPHIC]
This infographic from Connext Digital illustrates some statistics and trends about mobile advertising.
Read MoreGeneration V’s Preferred Social Media Apps [CHART]
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MoreBreaking Up With Facebook [CHART]
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
Read MoreMobile App Install Fraud Rate [CHART]
Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.
Read MorePinterest Lens Visual Searches, 2017-2018 [CHART]
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Read MoreWanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
Read MoreGrocery App Users, 2017-2022 [CHART]
Grocery apps are some of the fastest-growing apps in the US. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
Read MoreTime Spent With Digital Media By Device [CHART]
People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops, notes comScore.
Read MoreProgrammatic Advertising Channels [CHART]
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
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