![App Marketers’ Battle Against Ad Fraud [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/App-Marketers-Battle-Against-Ad-Fraud-150x150.gif)
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Most Popular Apps For 18-34 Year-Olds [CHART]
![Most Popular Apps For 18-34 Year-Olds [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Most-Popular-Apps-18-34-Year-Olds-150x150.png)
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Where Online Shoppers Begin Their Product Searches [CHART]
![Where Online Shoppers Begin Their Product Searches [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Where-Online-Shoppers-Product-Searches-Begin-150x150.png)
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
Top Morning Sources Of News On Mobile [CHART]
![Top Morning Sources Of News On Mobile [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Morning-Sources-Of-News-On-Mobile-150x150.gif)
Many people look to social media for their news consumption. This chart shows where.
US P2P Mobile Payment Users, 2016-2020 [CHART]
![US P2P Mobile Payment Users, 2016-2020 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/US-P2P-Mobile-Payment-Users-150x150.gif)
The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.
Top App Installation Marketing Methods [CHART]
![Top App Installation Marketing Methods [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-App-Installation-Marketing-Methods-150x150.png)
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]
![Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/top-referrers-of-mobile-traffic-after-facebook-google-150x150.png)
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
B2B Digital Marketing Priorities [CHART]
![B2B Digital Marketing Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/B2B-Digital-Marketing-Priorities-150x150.png)
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Email Innovation [CHART]
![Email Innovation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Email-Innovation-150x150.png)
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Budgeting For Digital Marketing Trends [INFOGRAPHIC]
![Budgeting For Digital Marketing Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Budgeting-For-Digital-Marketing-Trends-Infographic-150x150.jpg)
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
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