Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Chart - Online Platforms For Which People Are Concerned About Privacy

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Chart - Marketers

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Chart - Most Influential Local Facebook Marketing Tactics Among Millennials

Local deals and offers on Facebook have a strong pull with youth.

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Shoppers’ Top In-Store Mobile App Activities, April 2014 [CHART]

Chart - Shoppers

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

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Effectiveness Of Mobile Advertising, January 2014 [TABLE]

Table - Effectiveness Of Mobile Advertising

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

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