Mobile Apps
e-Strategy Trends’ continually updated collection of mobile app trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Monthly US TikTok Users, 2018-2019 [CHART]
ByteDance acquired the Musical.ly video app in 2017, merged it with TikTok, and relaunched the combined entity in August 2018, keeping the name TikTok.
Read MoreP2P Mobile Transaction Values, 2018-2023 [CHART]
Peer-to-peer (P2P) payments are increasing significantly in the US, driven by tremendous growth from Venmo and Zelle.
Read MoreVideo Game Use By Platform [CHART]
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft.
Read MorePodcast Listening Sources [CHART]
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast.
Read MoreFrequency Of Mobile In-Store Shopping [CHART]
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Read MoreMobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]
This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.
Read MoreContent Creation Tools Used By Gen V [CHART]
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen V (the generation born roughly between 1995 and 2010) are no different.
Read MoreMobile Messaging App Users, 2018-2022 [CHART]
This year, the total number of messaging app users worldwide will increase 12.1% to 2.52 billion people, eMarketer estimates. Growth will slow to 7.3% next year, reaching 2.70 billion users.
Read MoreContent Sharing Channels [CHART]
Roughly half (48%) of US and UK internet users surveyed by GlobalWebIndex in Q1 2019 said they typically shared content with their peers via SMS.
Read MoreSmartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
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