Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
31.0% of respondents said they downloaded an app because a friend recommended it.