![Programmatic Advertising Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/10/programmatic-advertising-channels-150x150.png)
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Influence Of Online Platforms Over User Behavior [CHART]
![Influence Of Online Platforms Over User Behavior [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/10/Online-Platforms-Influence-Over-User-Behavior-150x150.png)
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
Importance Of Mobile Apps By Generation [CHART]
![Importance Of Mobile Apps By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/10/importance-of-mobile-apps-by-generation-150x150.png)
In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Instagram Influence [INFOGRAPHIC]
![Instagram Influence [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/08/instagram-influence-150x150.png)
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Challenges To Mobile Commerce
The percentage of e-commerce sales made using a mobile phone decreased last year. That’s according to a report from Forrester Research, which says that mobile phones accounted for 36% of online retail sales last year, down from 43% in 2016.
Mobile Gamers’ Receptivity To Advertising [CHART]
![Mobile Gamers’ Receptivity To Advertising [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/08/mobile-gamers-receptivity-to-advertising-150x150.png)
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
Generation V Tablet Activities [CHART]
![Generation V Tablet Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/07/Generation-V-Tablet-Activities-150x150.png)
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.
Google Universal Search Elements [CHART]
![Google Universal Search Elements [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Google-Universal-Search-Elements-150x150.png)
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Purchase Inspiration By Channel [CHART]
![Purchase Inspiration By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Purchase-Inspiration-By-Channel-150x150.png)
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
Grocery Store Omnichannel Services [TABLE]
![Grocery Store Omnichannel Services [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/grocery-store-omnichannel-services-150x150.jpg)
Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.
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