40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Mobile Users’ In-Store Activities, February 2015 [CHART]
Preferred Platforms For Mobile App Development, November 2014 [CHART]
While Android remained the most-used platform, iOS was expected to see a big jump in app development.
Mobile App Monetization Models, 2013 vs 2014 [CHART]
In-app advertising models grew in popularity between November 2013 and November 2014.
Average Monthly Mobile App Opens, 2012-2014 [TABLE]
Nearly 93% of US smartphone users and over 90% of tablet users will install at least one mobile app on such devices this year.
Us Mobile App Buyers By Device, 2013-2018 [TABLE]
80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.
Mobile Downloads & In-App Revenues, 2013-2016 [TABLE]
Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.
Mobile Game Revenues, 2013-2016 [CHART]
US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion.
Consumer Attitudes Toward mCommerce, February 2015 [CHART]
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Mobile App Use By Time Of Day, January 2015 [CHART]
US mobile application usage peaks at 8PM and drops sharply until roughly 4AM.
Mobile App Users’ Attitudes Toward Personal Cloud Storage, October 2014 [CHART]
70.7% of US mobile device owners said they would stop using an app if they found out it had uploaded or stored personal information or contacts without permission.
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