Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Chart - Online Platforms For Which People Are Concerned About Privacy

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Chart - Marketers

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Chart - Most Influential Local Facebook Marketing Tactics Among Millennials

Local deals and offers on Facebook have a strong pull with youth.

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