![Digital Marketing Reassessment [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/digital-marketing-reassessment-150x150.jpg)
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
App Install Ad Budget Allocations [TABLE]
![App Install Ad Budget Allocations [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/app-install-ad-budget-allocations-150x150.png)
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Snapchat-Only Users [CHART]
![Snapchat-Only Users [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Snapchat-Only-Users-150x150.png)
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
Percentage Of Brands On Snapchat By Industry [TABLE]
![Percentage Of Brands On Snapchat By Industry [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/percentage-of-brands-on-snapchat-by-industry-150x150.gif)
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
How Teens Find Video Content [CHART]
![How Teens Find Video Content [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/11/How-Teens-Discover-Video-Content-150x150.png)
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
Top Small Business Marketing Channels [CHART]
![Top Small Business Marketing Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/11/Small-Business-Marketing-Channels-150x150.gif)
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Frequency Of Health & Fitness App Use [CHART]
![Frequency Of Health & Fitness App Use [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/10/Frequency-of-Health-Fitness-App-Use-150x150.gif)
Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.
Social Media Channels That Drive B2B Leads & Generate Revenue [CHART]
![Social Media Channels That Drive B2B Leads & Generate Revenue [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/10/B2B-Lead-Revenue-Generating-Social-Channels-150x150.png)
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Content Types That Drive B2B Leads & Generate Revenue [CHART]
![Content Types That Drive B2B Leads & Generate Revenue [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/10/B2B-Lead-Revenue-Generating-Content-Types-150x150.png)
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Consumer Awareness Of Travel Sharing Economy Services [CHART]
![Consumer Awareness Of Travel Sharing Economy Services [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/Consumer-Awareness-Travel-Sharing-Economy-Services-150x150.png)
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
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