Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
31.0% of respondents said they downloaded an app because a friend recommended it.
About 5.6 million more people have gotten on board with WhatsApp.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Mobile users spend the majority of their app time with their single favorite one.
Convenience, security and speed are the most important elements of a good mobile experience.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
US consumers spend an average of 35 hours per week watching live and timeshifted television.