Media and entertainment applications have a slower attrition rate than financial and shopping apps.
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Smartphone users typically have a plethora of apps installed on their devices, but use only a select few daily.
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
More than 7 in 10 US SMBs are buying some type of digital services today.