App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

Chart - App Notification Opt-in Benchmarks By Industry

Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.

Sources For Local Business Information [CHART]

Chart - Sources For Local Business Information

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

Essential Data Sets For Marketing Success, December 2014 [CHART]

Chart - Essential Data Sets For Marketing Success

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.

How People Arrive At Websites, November 2014 [TABLE]

Table - How People Arrive At Websites

Typing a domain name into a browser’s address bar remains a common internet behavior.

B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Mobile News Traffic [INFOGRAPHIC]

Infographic - Mobile News Traffic

At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.