e-Strategy Trends’ continually updated collection of mobile app trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.Read More
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.Read More
Due to slowed growth among the most popular dating apps, app-switching (as opposed to new downloads) and a potential rise in successful relationships, eMarketer has lowered its dating app forecast figures for 2019.Read More
Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.Read More
There’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.Read More
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.Read More
eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.Read More