B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

Table - B2B Buyers Top Sources For Research By Generation

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Mobile News Traffic [INFOGRAPHIC]

Infographic - Mobile News Traffic

At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.

American Kids’ Digital Activities By Age, September 2014 [TABLE]

Table - American Kids

Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.

Consumer Interest In New Online Tools & Services, March 2015 [CHART]

Chart - Consumer Interest In New Online Tools & Services

Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.

Hispanics’ Purchase Decision Influences, March 2015 [TABLE]

Table - Hispanics

Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.