Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
77% of college students use Snapchat every day.
The majority of pictures sent through Snapchat by college students are selfies.
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).
When it came to using insurance products or researching new ones, the highest number of customers preferred to do so online.
From just 77,000 unique visitors in January, Vine’s website vine.co grew to 3.6 million unique desktop visitors in May.
The overwhelming majority, 86.5%, said they were unaware of Vine.