Mobile Ad Clickthrough Rates By Device, Q1 2012 [CHART]Rate this post via emarketer.com Ad clickthrough rates were slightly higher on mobile phones with full browsers than on either tablets or PCs. Read the rest at eMarketer.
US Mobile Search Spending By Device, Q1 2012 [CHART]Rate this post via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was […]
Global Mobile Media Growth, 2011-2012 [CHART]Rate this post via marketingcharts.com Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend […]
Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]
Local vs. National US Mobile Ad Revenues, 2011-2016 [CHART]Rate this post via marketingcharts.com Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in […]
Mobile Search Ad Spending Up 221.1% [CHART]Rate this post via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before […]
Most Popular Types Of Advertising [CHART]Rate this post via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen […]