Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.