Global Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]

Chart - Global Change In Programmatic Ad Spending By Channel

Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.

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Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Online Video Ad View Share By Content Length & Device, Q2 2014 [CHART]

Chart - Online Video Ad View Share By Content Length & Device

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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