Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Table - Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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Global Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]

Chart - Global Change In Programmatic Ad Spending By Channel

Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.

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Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Online Video Ad View Share By Content Length & Device, Q2 2014 [CHART]

Chart - Online Video Ad View Share By Content Length & Device

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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