Baby Boomers are projected to soon account for 70% of disposable income.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.