Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.