Online Video Ad View Share By Content Length & Device, Q2 2014 [CHART]

Chart - Online Video Ad View Share By Content Length & Device

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Effectiveness Of Mobile Advertising, January 2014 [TABLE]

Table - Effectiveness Of Mobile Advertising

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

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