Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.
comScore’s ranking of top sports sites by monthly unique visitors over a two-year period showed Yahoo! Sports in the lead, with 52.75 million unique visitors in September 2013.
This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.