Millenials

Number Of Channels Used To Communicate With Service Providers By Generation [CHART]

via marketingcharts.com Millennials (aged 18-30) are using more channels than ever to contact financial service, telecom, travel, insurance, and healthcare providers, and they are spurring adoption of alternative channels such as SMS, smartphone applications, and social networks, finds a [download page] NICE Systems survey of US, UK and Australian consumers released in June 2012. On…

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Half Of Americans Believe The American Dream Is Dead [CHART]

via marketingcharts.com The American Dream rests on the belief that the opportunities are there for people – regardless of race, creed, economic position, or other social identifier – to get ahead based on effort and merit. As it turns out, though, many Americans are skeptical that the American Dream even exists anymore. Just 1 in…

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Mobile Twitter User Demographics [TABLE]

via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and…

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Spanish Facebook User Demographics [CHART]

via emarketer.com In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country. According to April data from social…

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Millennial vs Gen X Mom’s Childrens’ Tech Use [CHART]

via emarketer.com Another survey conducted in July 2011 by BlogHer and The Parenting Group dovetails with Mom Central’s findings. Some 33% of Gen Y and 20% of Gen X moms who use the internet told BlogHer that their children had used smartphones by age 2. Slightly higher percentages of moms said their children age 2…

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Video Consumption, By Generation [CHART]

via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched…

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Technographics Of Romney & Obama Supporters, By Generation [CHART]

via marketingcharts.com President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged…

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Consuming Attitudes Toward Overconsumption [CHART]

via marketingcharts.com A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results. Young consumers (aged 18-34) in particular seem to believe that they have wasted lots of money on things they…

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