Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Compared to last year, the average number of tactics used has risen from 12 to 13.
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
The company website remains the most important channel for content, with 88% of marketers citing it.