The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).
Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.