Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
After being named the brand of the year in 2013, Google was in the thick of things again in 2014.
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.
Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.
Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.