e-Strategy Trends’ continually updated collection of trends and statistics about the online behavior of men for marketing, public relations, advertising and strategic communications professionals.
via emarketer.com In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country. According to April data from social…Read More
via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched…Read More
via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of…Read More
via emarketer.com In March 2012, Eurostat, the statistical agency of the EU, released 2011 demographic data on online buyers. The survey found that internet users in Germany ages 25 to 34 were the most likely to have purchased online, at 79%, followed by users ages 35 to 44 at 70%. Read the rest at eMarketer.…Read More
via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners use their tablets…Read More
via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older,…Read More
via emarketer.com While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are engaging in the same types of social media activities that new moms enjoy, according to a February 2012 survey by Edelman and The Parenting Group. The study showed that 42% of new US dads who use social networks…Read More