Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.