Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Facebook remains the most popular social platform, used by 72% of connected adults.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Males were the driving force behind mobile-only newspaper readership gains.
This infographic illustrates the different ways in which the genders perceive color.
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.