e-Strategy Marketing Trends
Marketing Trends & Statistics
Some 26% of online adults use Instagram, up from 17% in late 2013.
Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
While same-day delivery comes with a big price tag, 25% of millennials said they would pay a premium for same-day delivery.
Only 15% of US adults say they are not a member of any social networks.
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.