Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many outdated gender stereotypes.
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
The percentage of American adults who read books has remained relatively unchanged in the past few years.