The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Males were the driving force behind mobile-only newspaper readership gains.
This infographic illustrates the different ways in which the genders perceive color.
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.
The number of US adults searching for that special someone online has more than doubled over the past five years, from 2.7 million in 2009 to 5.6 million in 2014.
CHART: US population by age group and and gender.
eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.