Men

e-Strategy Trends’ continually updated collection of trends and statistics about the online behavior of men for marketing, public relations, advertising and strategic communications professionals.

Emoji Users By Gender [CHART]

Chart: Emoji Use By Gender

An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.

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Moms’ Most-Watched Movie Genres On TV [CHART]

Chart: Moms' Most-Watched Movie Genres on TV

Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.

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