LinkedIn Demographics [TABLE]

Table - LinkedIn Demographics

Some 28% of online adults are LinkedIn users, up from 22% in August 2013.

Pinterest Demographics [TABLE]

Table - Pinterest Demographics

Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.

Twitter Demographics, 2013 & 2014 [TABLE]

Table - Twitter Demographics

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

US Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]

Chart - US Mobile Newspaper Audience Growth By Demographic

Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.

Americans’ Primary Video Viewing Sources In 2020 [CHART]

Chart - Americans

27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.

US Social Network Adoption By Gender, December 2014 [CHART]

Chart - US Social Network Adoption By Gender

Only 15% of US adults say they are not a member of any social networks.

Brand Loyalty By Gender, December 2014 [CHART]

Chart - Brand Loyalty By Gender

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.