Posts Tagged ‘Media Relations’
Top Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreCredibility Of Company Spokespeople By Type [CHART]
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreTwitter Used For Breaking News [CHART]
Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.
Read MoreWhy Journalists Use Twitter & Facebook, January 2015 [CHART]
Individual reporters are making themselves known on Twitter and Facebook.
Read MoreMost Popular Sources Of News By Generation [CHART]
Most Popular Sources Of News: The younger you are, the more likely you’ll turn to social media for your news.
Read MoreHow People Interact With Media Brands On Twitter [INFOGRAPHIC]
This inforgraphic from newsworks.org.uk illustrates how Twitter users interact with journalism organizations.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreJournalists' Trust In Various Sources, 2013 [CHART]
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
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