Posts Tagged ‘Media Marketing’
Share Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Read MoreMarketing Email Click Share By Industry, Q2 2015 [TABLE]
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Read MoreMarketing Email Open Share By Industry, Q2 2015 [TABLE]
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Read MoreHalf-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Read MoreChief Digital Officers By Industry, 2014 [CHART]
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Read MoreNews Topics Consumed Via Twitter vs Facebook [CHART]
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Read MoreTwitter Used For Breaking News [CHART]
Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.
Read MoreTwitter vs. Facebook As A News Source [CHART]
As of early 2015, 63% of Facebook and Twitter users get news on their respective sites.
Read MoreFacebook & Twitter As News Sources, 2113 & 2015 [CHART]
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise.
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