On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.
As of early 2015, 63% of Facebook and Twitter users get news on their respective sites.
The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Seven in 10 Millennials said they regularly read or watched news stories and headlines posted by other people on Facebook.