In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
The travel and hospitality industry leads spending on the Internet of Things technology.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.