Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
The travel and hospitality industry leads spending on the Internet of Things technology.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.