Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
The restaurant and computer industries enjoy the best net perception among US adults.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.