Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines.
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
When asked about the role social media plays within their companies, 84% of respondents said it allowed them to connect with customers, while 69% said social was a tool to build audiences.