Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Media Marketing Statistics & Trends
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Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
When asked about the role social media plays within their companies, 84% of respondents said it allowed them to connect with customers, while 69% said social was a tool to build audiences.
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.
What types of sites get the most links from Pinterest?
Mobile consumers viewed an average of 3.8 pages per site visited.