Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.
More than half of internet users surveyed said they watched news clips online—45% watched short video clips, 19% live-streamed video, and 14% viewed full online news shows.
39% of respondents said they read online news every day, only 25% said they watched cable TV news every day.
When you come across a story about your town, city or state, what makes you want to share it?
Average conversion rates broken down by industry.
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.