Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Media Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of trends & statistics about coupons for media, marketing, public relations, advertising and strategic communications professionals.
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.