Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Facebook & Twitter Users’ Opinions About The News They Get There [CHART]Rate this post via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding […]
Media Reach Deepest Among Affluent [CHART]Rate this post via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has […]
Online Sources For Political Information, By Generation [CHART]Rate this post via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on […]
Daily Media Consumption By Internet Users, 2008-2011 [CHART]Rate this post via emarketer.com A May 2012 report authored by the IAB and Ipsos MediaCT, which drew on data from three surveys of US consumers, found that internet-enabled devices were not displacing other media-related activities, but adding to them. According to the Ipsos MediaCT LMX survey, the […]
European Traditional Media Consumption Online By Generation [CHART]Rate this post via marketingcharts.com The vast majority of European internet users are watching TV, reading newspapers, and listening to the radio online, finds IAB Europe in a study released in May 2012. Breaking down the data by age group, the report finds that European internet users aged […]
German Media Consumption [CHART]Rate this post via emarketer.com According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at […]
Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]Rate this post via emarketer.com Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted […]
Mexican Media Consumption In Mexico, 2006-2012 [CHART]Rate this post via emarketer.com The April 2012 GroupM report “Interaction 2012” offers a hint of what may be the next up-and-coming entertainment trend in Mexico. According to the report, the hours spent by adults with radio (2.57) lost ground to online (3.45) in 2011. And the gap is […]