Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Facebook & Twitter Users’ Opinions About The News They Get There [CHART]Rate this post via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding […]
Media Reach Deepest Among Affluent [CHART]Rate this post via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has […]