Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
Slightly more than half of mobile device users read digital versions of print publications on their devices.
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.