70% of mobile news app users got their news digitally, nearly twice as many as among mobile internet users who had not downloaded a news app.
A June survey from Pew put digital just 16 percentage points behind TV as the source where US news consumers got their news.
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news related to the election or politics.