Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Many people look to social media for their news consumption. This chart shows where.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.