Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
YouTube is the most popular channel among all generations for product review videos.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.