YouTube is the most popular channel among all generations for product review videos.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.